Strategic Management in Technical Organizations

Instructor: Sandra C. Affare, Ph.D., PMP

Textbook: References:

Rothaermel, Frank T. (2018). Strategic Management. 4th Edition. New York, NY: McGraw-Hill Education, Inc. ISBN-13: 978-1-259- 92762-1

Course Content: Strategic planning process and strategic management in practice; corporate vision and mission; product, market, organizational, and financial strategies; external factors; commercialization of new technologies; and competition and beyond.

You can view a sample video of the course below. You must purchase the course to unlock all of the lecture sessions.